For best results, smooth on InfiniteAloe Skin Care Fragrance Free formula gently into your skin right after you wash your hands or shower, when your pores are open. Apply at night just before you to go to bed. For problem areas, apply InfiniteAloe Skin Care generously throughout the day. Allow a few minutes for the cream to soak deep into your skin before applying gloves, make-up or clothing. It's been reported that Infinite Aloe cream works better the longer you use it.